Gant was born on the east coast of the United States and to this day - even if the founders of Gantmakhera sold their assets long ago, and the current headquarters of the brand is in Stockholm - is associated with preppy and New Haven. Electra is a California child. Despite the impressive distance between the West Coast and the East Coast, the brands are surprisingly close - both in terms of biography (both were born through the efforts of migrants: the already mentioned Gantmachers are Ukrainians, the creator of Electra, Beno Benziger, is a Swiss citizen), and in spirit. The latter became the core of cooperation, thanks to which the Loft bicycle, "dressed" by Gant (cost - from 50 thousand rubles), can be ordered today with delivery to any of the Russian cities.
© press services Gant and Electra
A collection of clothes created especially for fans of pedaling will help to look to match the vehicle. That is, not only beautiful, but also high-tech. The stars of the line are a waterproof jacket with laser ventilation and reflective details, a denim shirt with a specially designed sleeves for maximum movement, and jeans in a water-repellent material.
1 of 6 © Gant and Electra press services © Gant and Electra press services © Gant and Electra press services © Gant and Electra press services © Gant and Electra press services © Gant and Electra press services>
