For the first time, the designer Helmut Lang managed to popularize denim in fashion circles. Back in the mid-1980s, he began to include in each of his collections a set of suits made from this fabric - a rework of the legendary Levi's 501 jeans, as well as a denim jacket. He removed unnecessary structural elements from them, filled them with rubber, turned them inside out, replaced one of the fabric elements, for example, a sleeve, with a leather one. For the next wave of denim popularity, the fashion duo of Domenico Dolce and Stefano Gabbana is responsible. In 1999, they showed a collection, dressing most of the models in jeans with various "special effects" - scuffs and holes. It was in this version that jeans were popular in the first half of the 2000s.
Modern fashion is extremely democratic: if you wish, you can dress in denim clothes from head to toe, and also combine one shade of it with another. Although we would recommend not wearing denim shoes with jeans.
1 Jacket, Corneliani. 2 Jacket, Valentino. 3 Shirt, Brunello Cucinelli. 4 Bag, Dsquared2. 5 Jeans, Boss. 6 Sneakers, Converse. 7 Slip-ons, Bottega Veneta. 8 Boots, Kiton © press service
An excellent example of the integration of denim into everyday life can be seen every season in the women's collections of the Ralph Lauren brand, skillfully using American classics to create images that have no stylistic questions. Contrary to popular belief, a solid denim suit can even be worn to the office, complementing it with bright or neutral accessories - it fits perfectly into the casual Friday dress code.
1 Cloak, Max & Co. 2 Shirt dress, Levi's. 3 Dress, Alexander McQueen. 4 Bag, Stella McСartney. 5 Jeans, Via Delle Perle. 6 Sandals, Saint Laurent. 7 Backpack, Ralph Lauren © Press Service
The most fashionable items refer to an informal dress code: these are dress-shirts, trench coats of complex cut, jeans, as if made from several different shades, backpacks and espadrilles. Jeans with vintage and artistic effects are still popular: various scuffs, drops of paint. Tucked-up jeans give way to cropped jeans as well as wide culottes with a length just above the ankle. They can be worn with sneakers or high-heeled shoes, including classic pumps.>