Van cleef & arpels
It is difficult to say from what moment the famous Parisian jewelry house has the right to count its history: from 1895, when Estelle Arpels married Alfred Van Cleef, or from 1906, when Salomon Arpels, Estelle's brother, together with her husband, acquired premises in the house. 22 in Place Vendôme under a jewelry store and registered a trade name. One way or another, the brand owes its appearance to the union of these two families. But the undoubted merit of creating the style of Van Cleef & Arpelsbelongs to the distinguished Rene Puissant, daughter of Estelle Arpels and Alfred Van Cleef, who in 1926 became the artistic director of the house. In 1933, the brand received a patent for the famous "Mystery Setting" (or invisible setting), thanks to which precious stones are not attached to a metal frame, but are tightly fitted to each other. By the 1940s, the house of Van Cleef & Arpels found fans in the circles of the American aristocracy, and after World War II, the royal families of the Middle East became its clients. In honor of the round date, Van Cleef & Arpels has acquired a new elegant boutique located at 20, still in the same place, on Place Vendome, next to the first, where a week ago they had a reception in honor of the hero of the day.
Montblanc
The Montblanc brand has made history as a pioneer in the world of writing instruments. 110 years ago, engineer August Eberstein, entrepreneur Alfred Neemias and stationery merchant Klaus Johannes Voss, inspired by a trip to the UK and the USA, engulfed in an industrial boom, returned to their native Hamburg with the firm intention of creating something original and useful in their field. This is how the Rouge et Noir fountain pen was born with a safe refueling mechanism that did not leak or leave blots. At the same time, a white six-pointed star was chosen as the symbol of the brand, resembling the outlines of the snow-capped peak of Mont Blanc. In 1926, the company began making small morocco leather accessories. Montblanc watchmaking beginswas laid in 1997 in the town of Le Locle on the slopes of the Swiss Jura mountains.
The anniversary collection of the Montblanc Heritage Collection is also called Rouge et Noir, a tribute to the first writing instruments to make the brand famous. The most impressive thing about it is the series of limited pens The Serpent Limited Edition and the one-off The Ultimate Serpent - a model in pink gold, sapphires and diamonds with a 6-carat Montblanc star worth € 1.2 million.
Fendi
In 1926, the Roman house of Fendi, famous for its furs, was born. Then the married couple Adele and Edoardo Fendi opened a small shop of accessories made of leather and fur. When, in 1946, their five daughters - Paola, Anna, Franca, Carla and Alda, representing the second generation of the Fendi family - took over the management of the family business, the house was already known outside of Rome and Italy in general. They were the ones who came up with the idea to invite Karl Lagerfeld to the post of creative director, which happened in 1965.
Opponent of heavy "old-fashioned" furs, Lagerfeld always approached design without any reverence, and therefore completely changed the fashionable view of classic fur coats. The house will celebrate its 90th anniversary in September with the release of the album Fendi Roma, which tells about the evolution of the brand from a modest store to a company that found itself at the forefront of modern fashion.
Lancaster
For seven decades now, Lancaster has been synonymous with the beauty revolution. Back in the early 70s, the brand launched a complete line of protective equipment for the first time, making the beach safer. In the late 1980s, the brand's scientists created formulas that could enhance and prolong tanning by stimulating melanin synthesis. And a little later, Lancaster was one of the first to include UVA filters and protection against infrared radiation in the composition of the products. But representatives of the brand are not used to being satisfied with what has already been achieved - today the brand offers not only sun protection on all fronts, but also the fight against pigmentation, wrinkles and other signs of aging.
Flora pattern, Gucci
Half a century ago, illustrator Vittorio Accornero created an ornament of intertwining stems and buds especially for a scarf as at to the Princess of Monaco. And with the light hand of Grace Kelly, the pattern called Flora has become the hallmark of Gucci. In honor of the anniversary, the brand released a limited edition of the fragrance of the same name: it opens with tangerine and pear spiced with pepper, a bouquet of rose, osmanthus and peony “blooms” in the heart, and the base sounds an accord of leather, cedar, musk and patchouli notes. The new eau de toilette is available only in Articoli stores.
Vans
In 1966, the first Vans store opened in California, and after a few years there were already about 70: the brand that produces durable, comfortable and at the same time affordable shoes was gaining popularity at a cosmic speed. This year, the sneakers in which the coolest skateboarding tricks were invented and which Iggy Pop and the musicians of the Metallica were re-tailored for themselves, are celebrating 50 years.
In honor of this, the brand will release several anniversary footwear collections at once (iconic models will be painted in new colors) and will bring House Of Vans to Russia - a space that combines sports, music, street culture and contemporary art. Seize the moment if you are not going to London, New York, Hong Kong, Sao Paulo or Seoul in the near future, where similar sites operate on a permanent basis - in Moscow House Of Vans with a huge skatepark, its own stage, an exhibition of rare sneakers, T-shirts and skateboarding will only open its doors during Faces & Laces.
L'Occitaine
40 years ago, the cosmetics brand L'Occitaine was launched, and a year later its founder Olivier Bossan collected the first crop of premium lavender. On the occasion of the anniversary, the Provencal flower adorned the limited Lavande bath line, which included soap with crushed inflorescences and bath foam in a weighty half-liter flask. Recommended for all owners of nervous work - the scent of lavender relaxes and adjusts for a peaceful sleep.
If you need, on the contrary, to invigorate, it is better to choose the Verveine collection - products with organic verbena extract and aroma of citrus and greenery. The festive line includes shower gel, moisturizing mousse, refreshing body spray, soap, perforated gel and eau de toilette.
Dockers
In 1986, the management of Levis Strauss & Co. founds a clothing brand in San Francisco called Dockers. Believe it or not, it was a completely new concept for menswear in the 1980s. Seeing the need of men, whose choice was then limited to strict suits, on the one hand, and jeans, on the other, in something less formal, but at the same time not streetwear, Dockers designers created a style that is called smart casual today. The main innovation that changed the idea of \ u200b / u200bthe possibilities of a men's wardrobe was light cotton chino trousers, beige or dyed in khaki color. Paired with a polo, pullover or blazer, they have become an ideal and, most importantly, an affordable alternative to the ubiquitous suits. By the way, it is Dockerswas directly related to the emergence in the early 1990s of the very day when employees of even the most conservative American companies could dress less formally than usual - for this, 25 thousand letters were sent to various organizations, all asking for casual Friday.
From moccasins and shorts to blazers and chinos, this year's monochrome jubilee collection is a clear example of how casual clothing has changed in just 30 years.
Costume national
Italian Ennio Capasa first showed his Costume National collection in Milan in 1986. Three years later, he began to regularly participate in the Paris Fashion Week. The men's Costume National Homme and the youth C'N'C Costume National followed the women's line. During this time, Kapaza has collaborated with theatrical figures on several occasions, creating costumes for several Milanese performances, invented a collection of accessories with Ducati, an Italian motorcycle manufacturer, and also published his autobiography "New World".
It should be noted that several colored items have appeared in the Costume National jubilee autumn-winter 2016-2017 collection - an unusual fact for a designer known for his passion for black. A week after the Paris show, it was announced that Costume National had been sold to the Japanese-Chinese investment bank Sequedge, and the designer himself was leaving the brand he once created.
L'Eau Kenzo
In 1996, perfumer Olivier Cresp created L'Eau Par Kenzo for women, a gentle refreshing water painted with floral nuances. Three years later, the fragrance has a couple - an invigorating perfume with citrus filling. For two decades, light translucent fragrances have gained the status of cult, but soon we will no longer see flasks with cherished letters on the shelves - in honor of the anniversary, the brand decided to make the name more concise: L'Eau Kenzo. But if you close your eyes, the change will be difficult to notice: all the same streamlined bottles and aquatic compositions created by Baron & Baron, which cannot be confused with anything.
Jimmy choo
This English brand with a not quite English name appeared in London 20 years ago. Tamara Mellon, the fashion editor of British Vogue, invited Jimmy Choo, who was already well-known in fashion circles, from Malaysia, to make shoes under his name together. His craftsmanship and her connections have made Jimmy Choo shoes appreciated not only by footwear fetishists: not a single red carpet event on both sides of the ocean today is complete without them. Joking statistics from the brand show that the best examples of Jimmy Choo have walked over 70 km on the red carpet in total. The current designer of the brand, Sandra Choi (the founder's niece), in honor of the round date, has created the capsule collection Memento, which is already being sold out like hot cakes.
Bellefontaine
Exactly 10 years ago, dermatologist Sofia Bigvava brought Swiss cosmetics Bellefontaine to Russia, on the basis of which she opened the clinic of the same name. And more recently, we also have the latest novelty of the brand - Night Renaissance Elixir, a night regenerating elixir based on plant stem cells of edelweiss, argan and alpine rose. The product activates cellular metabolism, increases the level of tissue moisture, enhances the barrier function, stimulates collagen production, improves skin elasticity, its relief and tone.>